Who says size doesn't matter? Beads length is determined by measuring the strand of beads. Imagine cutting a necklace and stretching it like a rope. You would measure the length from end to end and this determines the length. Follows are the most common bead lengths popular with Mardi Gras krewes and people who are looking for fun give-aways. Simply click on a length and we'll show you all the beads that measure up.